More people are using smart speakers now than ever, most likely due to stay at home orders around the globe. A new national study, reported on by Voicebot.ai finds usage is up dramatically (four points) especially among younger users. So what are they using smart speakers for? News, information, music and entertainment.
NPR and Edison Research found since the outbreak, nearly half of people are now using voice commands at least once a day, with a majority agreeing their typical routines had changed. Another important find: people are also listening for longer.
It’s clear people are hungry for audio content. This period may further solidify habits through smart speakers while also creating new ones. Now is a great time to start your Flash Briefing, or if you’re already a creator, take advantage of this captive audience!