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Voice and local government: how to keep citizens engaged

If you haven’t been keeping up with the rapid uptake of Alexa, the voice assistant behind Amazon’s Smart Speaker, the Echo, then you might only have the vaguest idea of flash briefings and what they are.  A flash briefing is a pre-recorded update produced by popular media outlets and made available on the Alexa platform …
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FREE Guide: How to Grow Your Audience 20,000 Subs with Alexa

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Claim your FREE guide now, and learn how to grow your audience by hundreds of subscribers with Amazon Alexa! Today at Effct.co, we’re excited to release a free guide detailing, “How to Grow Your Audience 20,000 Subs with Alexa.” When it comes to voice technology, getting onto a platform is step one. If you’re an …

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How a Joke Turned into a $4,000 Purchase on Alexa in Five Seconds

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Alexa enables us to make seemingly small but long-term massive purchases quickly — even when we’re playing board games. Photo by Marco Verch – Creative Commons license —– “Would you like to purchase Amazon Music starting at $4 per month cancel at anytime?” “No,” I said. “Stop,” my friend said. “Alexa, yes.” “Your Amazon Music subscription …

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State-of-the-art Tools to Help You Grow Your Audience with Voice

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Watch the video above to discover state-of-the-art tools that will help you grow your audience. Today’s a big day for you as an Effct.co user or future user. We’ve added some outstanding new tools to help you dramatically raise awareness of your brand using voice technology. Simply watch the video above to learn about them, …

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New Report: COVID-19 Quarantine Boosts Smart Speaker Usage

by Nick Brown

More people are using smart speakers now than ever, most likely due to stay at home orders around the globe. A new national study, reported on by Voicebot.ai finds usage is up dramatically (four points) especially among younger users. So what are they using smart speakers for? News, information, music and entertainment. NPR and Edison Research found since …

What 2 Free Bananas Taught Me

by Nick Brown

Lessons from Amazon HQ (II) On our tour of Amazon Headquarters we stumbled upon the famous free banana stand. I had read about it months ago. Essentially, Amazon gives out free bananas to anyone who comes by the stand, and wants them. We saw an older gentleman fill a grocery bag with about seven of them. We talked with …

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Golden Advice from Amazon HQ

by Nick Brown

What We Learned from Our Meeting with Amazon Back in November I traveled to Seattle to met with representatives from Amazon Alexa about the future of their market leading voice assistant. I was really encouraged by the meeting. The Alexa team is clearly focused on the goal of dramatically increasing adoption, listenership and use of Alexa …

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How to Get Thousands of Listeners a Week with Your Hobby

by Adrian Simple

3 Tips for Increasing Your Listeners Through an Amazon Alexa Flash Briefing This is a guest post by Adrian Simple. Adrian is the Founder of The Gaming Observer. After just one year, his Flash Briefing of the same name has approximately 1,000 daily listeners and 350 reviews. Currently it is the #1 rated Alexa news skill …

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How to Create an Amazon Alexa Flash Briefing in 5 Minutes

by Nick Brown

This will be the shortest blog post we’ve ever written because we’ve made the process of starting and growing an Amazon Alexa Flash Briefing so easy. Simply click this link: Effct.co. Then, sign up, and follow the steps. The whole process takes about five minutes.

7 Awesome Ways to Increase Your Amazon Alexa Audience Right Now

by Nick Brown

Grow your business in the burgeoning voice-first market through a popular and profitable skill. Are you ready to grow your business through Alexa? Well now is the time. Amazon is making it easier to make money with Alexa. The first way is through developing popular skills. And what do you need for popular skills? A …

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Why Alexa Is the Greatest Opportunity for Your Business

by Nick Brown

Master marketer Gary Vaynerchuk sounds off on why you need an Amazon Alexa skill right now. Are you struggling to grow your business through social media? You’ve tried posting on Facebook, Facebook Live, Instagram, Instagram Stories, Twitter, Snapchat, and the plethora of channels in our fragmented digital landscape. But you’ve gotten few results. Well, great news. There’s an …

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